From the desk of Victor Pride
Subj: One little success “trick”
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When I started Bold & Determined as a business, there was one very powerful thing I did.

This one thing I did made my business grow leaps and bounds.

This one thing I did made me healthy, wealthy, and wise.

This one thing gave me ultimate freedom in all ways.

What is this one thing I did?

I never asked anybody for advice and I never took advice from anybody. 

I did it all my way, and because I did it all my way it gave me everything I wanted to get out of it. 

Would you like to learn how to get everything out of your own business?

Here's some friendly advice to do it…

In this great game of digital business there is only one thing you need to do to be successful.

What is it?

I'll tell you in a moment…

First, I'd like to tell you what you don't need to do.

You don't need to list to what anybody else says about what you must do.

Read that word again - MUST.

Anybody who says you MUST do such and such thing to succeed is a salesman and not a prophet.

Why do they say you must do something?

They say you must do it because other people did it and succeeded.

Great advice. If such and such already did it and succeeded, then you must also do it if you want to be successful… Right?

Well, not quite right…

If someone else already did it then it has already been done.

If you copy someone else, what does that make you?

It makes you a copycat.

Are copycats hugely successful?

Haha.

You made me laugh but you should know my rule by now: Don't make me laugh!

Copycats are not usually successful (though they can be if they follow this “one secret trick…”)

So rather than copying it it would make more sense to stay the hell away from it or tweak it so that it differs from the original. Right? Right.

Now you know what you don't need to do - you don't need to listen to anyone who tells you what you MUST do to succeed.

Remember at the beginning of this letter I promised you one success tip? 

Here it is…

The #1 you MUST to to succeed is…

DO SOMETHING NEW.

To succeed wildly, do something that nobody else is doing.

BUT!

You must do something new in a way that is true to you.

If you do something new but not true it's fake, phony baloney, boring, no life, no fire, no excitement.

If you do something they tell you you must do, you are wasting your time copycatting without knowing if it actually works for you.

Just because it worked for Johnny Rotten doesn't mean it will work for Jane Clean. 

That is why you must be new, you must be true, you must be YOU.

You cannot be you if you're still acting like them.

Can you?

Don't make me laugh.

So what to do?

Show us all something new.

If you do something they told you you must do, that means it has already been done ten thousand times, leaving you with ten thousand disadvantages (and ten thousand competitors). 

When you do something new you have one great big advantage…

When you do something new you are a monopoly man.

If you know anything about business, surely you know this…

Monopolies make the big money, everyone else competes over the small scraps.

Monopolies all come from the mind of one genius doing what everybody else said not to do.

Competitors (over scraps) are all following the same blueprint…

Doing what they “must” do to succeed.

And telling you that you must do the exact same thing, too.

No one is ever going to tell you what actually works, and that's for one specific reason…

What actually works, only ever works one time.

If it gets repeated and copied it loses it's excitement (and it stops working).

Since it only ever works one time, that means there's only one thing you gotta do…

Do something brand new. 

Follow the basic formula, sure, but always tweak so that you are doing something in a new way.

Or…

Listen to whatever they tell you you must do, and then do the opposite. 

You gotta do whatever works for you, not what once worked for “them”.

You want big success on your own terms?

Make sure you're the first or the best and always be better than the rest.

Anything else is for everyone else.

Until next time.

Your Man,

-Victor Pride